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The Benefits of Shopping Small


Small businesses are the backbone of our country and create 62% of the jobs in America. There’s something special about walking into a small shop or market, browsing unique items, interacting with passionate owners, and creating lasting memories. Supporting local businesses benefits the economy and enriches our communities.

Small businesses often provide products that you won't find in larger stores. Shopping small means discovering unique items that tell a story. Our favorite part of being a small business is meeting vendors and curating unique selections for our customers.

Additionally, the personalized service you receive from small business owners, including at Alexander's and Howie's, can enhance your shopping experience. We take the time to get to know our customers, offer tailored recommendations, and create a welcoming atmosphere.

When you shop small, much of your money stays in the community. Studies have shown that for every $100 spent at a local business, approximately $68 stays in the community compared to only $43 when spent at a national chain.

Local businesses like ours sponsor community events, support local charities, and work to create a vibrant neighborhood. For example, every week, Howie's sends produce and dry goods to the Foothill Unity Center to help provide meals for needy families. https://foothillunitycenter.org/

By supporting small businesses, you’re not just buying a product; you’re investing in the well-being of your community and helping to create a network of support among neighbors. We love it when our customers meet friends and reconnect in our store. It is where neighbors gather, especially for our weekly BBQ and monthly wine tastings.

Shopping small is more than just a trend; it's a movement that strengthens local economies, fosters community connections, and promotes sustainability. So, consider supporting a local business as you purchase this season and beyond. You may find one-of-a-kind items and exceptional service, but you’ll also positively impact your community.

Remember, every purchase counts, and we can make a difference by choosing to shop small

Happy Shopping!



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