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Certified Piedmontese Beef Demo - THIS WEEKEND 8/28-29/21

This weekend, our friend Brian Herbert will be in town from Nebraska to showcase and sample some of the most unique beef in America. He’s bringing some New York strips and steak burgers for everyone to try. Come by and sample some unique beef!

Saturday August 28: 11AM - 4PM

Sunday August 29: 12PM - 3PM

Why is Certified Piedmontese so special? This is directly from their website: “Certified Piedmontese is a healthier beef option that doesn’t sacrifice flavor or tenderness. Our cattle, which are raised responsibly and carefully on family ranches across the Midwest, are healthier, too. They’re never given antibiotics, steroids, or hormones. We raise the rare Piedmontese breed through a ranch-to-fork approach that ensures traceability, environmental sustainability, humane animal handling, and responsible resource management at every step. Countless well-known chefs from across the country rave about the exceptional quality and flavor profile of Certified Piedmontese beef.”

ORIGINS & HISTORY The Piedmontese breed originated in the Piedmont region of northwest Italy, where it was first discovered over 100 years ago among the region’s robust history of fine wines and rich cuisines. Prized for its noticeably heavy musculature, the Piedmontese breed’s unique genetic makeup means these cattle naturally develop a significantly greater muscle mass compared to conventional cattle. At the same time, muscle fibers remain tender without the need for excess marbling. The result? Consistently superior beef that’s both lean and tender.

RANCH TO FORK TRACEABILITY The Certified Piedmontese program is a source-verified, ranch-to-fork operation rooted in a dedication to our land, ranchers, cattle, consumers, and products. Progressive ranching protocols, such as EID (Electronic Identification) tagging technology, database tracking initiatives, DNA testing to confirm heritage, and voluntary third-party audits, ensure beef that meets our high standards for care, handling, and quality.

RESPONSIBLE HANDLING & ENVIRONMENTAL STEWARDSHIP The mixed grass prairies of the Heartland and the fresh water of the Ogallala Aquifer sustain our cattle. Certified Piedmontese ranchers are stewards of both the cattle and the region’s natural resources. Progressive stockmanship values such as low stress handling protocols and the elimination of added growth hormones, antibiotics, and animal by-products ensure healthier cattle and higher-quality beef for consumers.

NATURALLY LEAN & TENDER Certified Piedmontese beef has fewer calories, less fat, and higher protein per ounce than beef from other breeds, making it an ideal source of lean protein for a healthy diet. A serving of Certified Piedmontese beef has even fewer calories ounce-for-ounce than salmon, yet it challenges Prime-grade beef products in tenderness. The combination of leanness and tenderness results in a consistently healthy and delicious dining experience for those who won’t settle for anything less!


Come by and sample some unique beef -- we love Certified Piedmontese, and we want you to love it too! Saturday August 28: 11AM - 4PM Sunday August 29: 12PM - 3PM

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